Glad I block ads and use Kagi
Add Meta and the rest of the Attention Economy and for a family of 4 they extract 10K a year. The rest of the world its like $700-1K. The US Attention pool gets overfished because thats where most of the world cash sits. Over optimized Cream Skimming.
There's a problem...
Population of the US: 349 M, of which 250-300 M use Google services, multiplied by 1605 USD per user = from 401 B USD to 481 B USD, but in 2025 Alphabet did 403 B in total, from every service, in the whole world.
There are some people who don’t use Google. I use Duck Duck Go for search. Additionally, with the rise of LLMs I have been using search much less in general.
Let's say 100 M ?
google's the middleman, and it won't capture the whole 1600 right?
No. They are saying 1605 USD is the average amount Google make from a user in the US.
Presumably this only counts internet users who use Google.
Correct. If 250 M people use it in the US out of a population of 349 M, Google would make 401 B USD out of them, vs 403 B USD in worldwide revenues. These numbers do not look right to me.
If you’re going to extrapolate you should use the median, which would put it at 200B for USA.
Why ?
revenue vs profit?
403 B is the revenues - https://www.sec.gov/Archives/edgar/data/1652044/000165204426...
ok, and?
proton did 54,000 samples of US users and made an average of what advertisers are willing to pay to target, not what they actually did across the whole population
and plus this isn’t to inform you, it’s to sell you on another proton honeypot
I think you are right on this point.